As part of our commitment to extending the spirit of the International Maisons of Fine Fragrance beyond the walls of our London 2026 event, we’re proud to introduce a new audio series that brings the voices of our exhibiting brands directly to a global audience.

I have long admired the work of writer, podcaster, and fragrance expert Haydn Williams, and it is a true pleasure to welcome him as part of International Maisons Fine Fragrance London.

Haydn is the creator and host of the acclaimed podcast Man in the Mirror, which has been nominated for the prestigious Fragrance Foundation “Jasmine” Awards in the *Best Audio* category, with the awards taking place at BAFTA on 30th April’26. He is also the person behind the widely celebrated social channel You Smell Great! What Is It?

With his exceptional insight, refined perspective, and genuine passion for scent, I could think of no one better to interview the founders and engage with the brands.

Each episode offers an intimate conversation with one of the maisons, perfumers, or creative directors who shaped our inaugural showcase in February. These podcasts go beyond product and portfolio, they explore heritage, creative process, cultural influence, and the evolving artistry of scent.

We invite you to enjoy his podcasts and discover the stories behind the fragrances.